Pedro Henriques
Founder and creative director of HNRX Studio in Miami. Pedro brings experience in music, business and visual art to the way brands look, feel and tell their stories.
The studio, the artist and the art store.
HNRX Studio
Pedro Henriques’s studio for brand strategy, visual identity, custom websites, graphic design, AI product imagery, cinematic films and original brand characters.
Explore the studio’s workPedro Henriques / Henrix
Pedro Henriques is the founder and creative director. Henrix is his artist name. He is the person behind the art and the studio’s creative direction.
TWO MUCH ART
The home for Pedro’s artwork as Henrix, including pop and contemporary art across different forms. Visit the store to explore and collect his art.
Visit TWO MUCH ART
Branding began with the music.
Pedro Henriques learned about branding while building his own career as a DJ and electronic producer. A name, a visual identity and the way a release was presented all shaped how people remembered the music. His manager helped him understand those decisions through the work they did together.
Even the name Henrix came from that experience. Pedro sent Tiësto a track. Tiësto played it on his radio show and pronounced Pedro’s surname as Henrix when introducing it. Pedro kept it. The shorter name became his artist identity, and a practical lesson in how a name can be easier to say and remember.
Refined detail. Human texture.
Pedro is drawn to the care and confidence of luxury design, mixed with something grittier and more human. Precise typography can sit beside a worn surface. A carefully composed image can still have grain, movement and an unexpected detail. That mix of refinement and texture is part of his eye.
At HNRX Studio, the direction starts with the brand’s audience, personality and purpose. The name, typography, imagery and motion need to feel connected. Every choice should help people understand who the brand is and recognize it again.
From experience to direction.
After leaving music in 2016, Pedro moved into business and finance. That experience added a practical understanding of how companies work to the creative lessons he had learned in music. At HNRX Studio, both inform the brief: what the brand wants to communicate, who it needs to reach and where the work will appear.
His independent art practice continues under the name Henrix, with representation by Park West Gallery. TWO MUCH ART is the storefront for that work. HNRX Studio brings his eye and experience to creative direction for other brands.
The Mutants
Six original characters, one universe, federally copyright registered. Created by Pedro Henriques (Henrix), The Mutants show how the studio can conceive a character, hold it consistent across hundreds of generations, and protect it as real intellectual property. They are never sold. Select licensing opportunities are considered under a separate written agreement, while every Digital Muse is built as a new character the client owns outright.
The studio teaches while it works
Part of the studio's practice is explaining design out loud: why a movie poster holds your eye, why one logo survives and another dates, why a thumbnail earns the click. Every client delivery comes with the reasoning, and the same breakdowns run publicly on the studio's channels. Understanding good design is not a trade secret. Making it is the craft.
On AI, plainly
The studio is AI native and not shy about it. The position is simple: the tools generate, the director decides. Every frame that ships has been inspected, repaired, graded, and finished by hand, and the studio will tell any client exactly how their work was made. The pipeline is described by its outcomes, not its software names, because the software changes monthly and the standard does not.