Original character design for brands. We develop the personality, visual rules and first campaign applications, so your character can stay recognizable across still images and motion.
Created for you. Owned by you.
Meet all six Mutants, explore their carnival world, then watch the finished film that brings them together.
Cyrix, King Draymor, Czarine, Ursi, Nyros and Tiny each have a recognizable face, silhouette and wardrobe. This cast reference brings them together before they enter the same world and film.
We define your character or cast first: personality, appearance and visual references that guide later scenes. The Mutants demonstrate the studio’s own original work; your commission is built around your brand.
Canvas tents, timber, rope and clouds give the carnival a shared material language. The environment supports the characters and the feeling of the film.
We define environments, colors and materials that belong to your brand, so new images feel connected to the same world.
One red balloon leads a journey through the carnival, connecting every member of the cast before Cyrix catches its string. Play the finished film to see the characters, setting and story work together.
We plan the story around where it will appear. This vertical film suits a social feed; the horizontal welcome cut below gives the same campaign a place on a website.
HNRX Studio built an entire character universe from the ground up: six original characters, one recognizable visual language, and a story world designed to move across still imagery and cinematic motion.
Phantasia, The Birth of the Characters. Written, directed, and produced in-house.
The vertical film carries the carnival into a social feed. This horizontal welcome cut, created for the Two Much Art homepage, opens with “Hello” and gives visitors a wide view of the same character world.
The format follows the placement: a vertical frame for a phone feed, a landscape frame for a website introduction. Both versions keep the full composition and play here with sound on request.
The same characters, visual rules, and story world extend into campaign key art without losing their identity.
This ensemble poster places Henrix inside The Mutants universe and shows what the Muse system is designed to do: move from motion into a recognizable still image that can carry a launch.
A Mutant may enter the right campaign, product, collaboration, story, or experience.
Every proposal is reviewed individually. The characters remain the intellectual property of Henrix; an approved partner receives only the specific rights, duration, territory, platforms, and category named in a written license.
Tell us which character or part of the world interests you, what you want to create, where it will appear, how long it will run, and whether you need exclusivity.
Propose a licenseConcept, personality, voice, visual rules, expression system, and a character bible that defines what the Muse does and never does.
Art direction, environments, relationships, and narrative possibilities that let the character grow without losing the brand.
Hero imagery and a motion proof designed to introduce the Muse with a complete campaign-ready visual language.
Final approved character rights transfer to you, supported by the documented system needed to reproduce it consistently.
Your Muse does not have to disappear after launch.
The optional Muse Engine keeps the character working through seasonal campaigns, product releases, short-form stories, motion, and new brand moments. The character remains recognizable while the creative world keeps expanding.
No. The Mutants and their ownership are not for sale. If you want a character your brand owns outright, that is what the Digital Muse engagement builds.
Possibly. Licensing proposals are considered case by case for campaigns, products, collaborations, entertainment, and experiences. The license would be limited to the approved use; ownership of the characters remains with Henrix.
You own it. Full rights transfer is part of the deliverable. The studio keeps nothing but the case study, with your permission.
No. A Muse can be cinematic, elegant, abstract, human, or surreal. Its form is created around the world and audience of the brand.
No. It is an original brand asset with an authored identity, visual rules, and a repeatable creative system. Technology supports production; it does not replace the idea.
The optional Muse Engine keeps the character active through launches, seasonal campaigns, short-form stories, motion, and new brand moments.
Yes. The character bible and approved visual system protect consistency whether future work is produced by HNRX Studio or your own team.
Tell us what your brand stands for, who it needs to reach, and what you want people to remember.
Create your Digital Muse